Blogs and their purpose

Blogs and their purpose

“Blog – weblog” is an online magazine or media site that displays information in reverse chronological order, the most recent posts appearing first at the top. It is a platform where a writer or a group of writers shares their opinions on an individual topic. Blogs with instruction manuals have also started to appear. Established institutions have begun to notice the difference between journalism and blogging.

Purpose of the blog?

You (as a business), depend on consumers to keep themselves visiting at your place and buying your products or services. As a new business, you rely on blogging to help you reach and capture potential consumers. Without blogging, your website will be invisible and nobody would be visiting at your website, while managing a blog makes you searchable and competitive.

So the main purpose of a blog is to connect you with relevant audiences like a bridge. Another is to increase your traffic and send quality prospects to your website, later on they can turn on as a customers.

Definition of blogging

Blogging is a collection of skills that you need to lead and oversee a blog. This involves equipping a web page with tools to facilitate the process of writing, posting, connecting and transferring content on the Internet.

The difference between blog posts and articles

Blog posts are actually a new digital form of writing, while articles have been around for hundreds of years.

Blog posts are posted in reverse chronological order (most recent first), while articles are marked in time on the date of their publication and not in a certain order.

A blog post is usually written from a personal perspective based on opinion, may include facts or information, however it is based on experience and includes more personality. An article is usually written to convey facts, information, news and unbiased perspectives.

The purpose of a blog post is to create authority status, generate leads, and create an SEO ranking including multiple links, internal and external, and create a goal to keep a visitor on a site as more time, impoverishing them around posting posts or generating landing pages. The purpose of an article, is to provide information about topics in a complete description.

The structure of a blog post is very flexible, with short sentences, fragmented sentences; many point-to-point and even exclamation marks to emphasize the exaggeration and interest of the reader. Articles tend to be less dramatic and grammatically more appropriate.

Can small businesses get benefited by blogging?

I. Search engine optimization

All major search engines love fresh and relevant content, and blogging is one of the simplest and cheapest ways for a company to create this. When a company consistently creates blog posts, they constantly provide Google, Bing, Yahoo, and others with new content for indexing. This is also an opportunity for companies to insert those relevant keywords that consumers will use to search for the types of services or products that the company offers.

II. Accelerate and stabilize relationships with existing or new customers

Customer involvement is an extremely important element of online marketing and branding. The blog gives you the opportunity to connect with your existing and potential customers in a different, more conversational way. Blogging is a easiest way to generate trust factor in your target audience,  if the content is relevant to them and of high quality. With an active comments section, you'll also be able to track visitors' responses to your posts and respond directly to their comments, which are huge in building trust and relationships.

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III. Establishing business as an industry leader

No matter how small your business is, blogging is a great way to build your trust and create influence in your industry. By providing content that will be seen as valuable information, experts, your potential customers can see the knowledge and experience you have gained in your field Over time, regularly writing useful and informative blogs will make your particular niche, leading to more questions and at higher conversion rates too.

IV. Connecting the people to your brand.

Brand awareness is an extremely important element of marketing since old age, and blogging will allow you to show followers a personal side of your business. You can open up your brand message and attract existing and a prospective customer in a way that doesn’t it is possible through external marketing mechanisms and techniques. Blogging can provide to the readers a clear corporate work culture that you have, your companies business character, your company’s vision and the personality.

V. Creating the sharing opportunities

One of the strongest benefits of blogging is the opportunity it creates for others to share the link to your blog. With so many different sharing platforms available, visitors can share the link directly to the blog, tweet it, or email it to a friend. This is the example of free marketing.

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