When an individual steps forward in the competitive world, they want to grab the attention of visitors. To communicate the goods and services instantly, it’s crucial to learn the finest techniques to improve marketing skills. Trademark is an amazing tool to create brand awareness, having trademark registration in the United States Patent and Trademark Office is essential for all enterprises, either they are working as small firms or top leading brands.

Being a businessman, it's your responsibility to deal with new marketing tactics that show the brand's distinctiveness. Once a business appropriately explains its brand history, it develops a clear understanding in the customer's mind. Trademark is an amazing tool to refer to a brand that affects the purchase decision of consumers. However, brand owners need to learn about the significance of trademark registrations which helps to grow the business.

In this post, you get to know about how to trademark a name, advantages of trademark monitoring.

Let’s Discuss The Trademark  

Trademark is termed as a service mark that typically secures brand names, logo, symbols, design, and phrases, sometimes it is the combination of words and phrases that are used to protect the intangible assets. Therefore, it is used to distinguish the products and services from the other business. Once you trademark your brand name, you have legal rights to enforce the laws to protect your business image. Owning a business license is not enough to earn long-term benefits, businessmen should adopt effective ways to show their uniqueness among the competitors.

How To File A Trademark 

Trademark registration is a complicated task, but having a thoughtful understanding to register your mark makes it easy to file it. Here we discussed the step-by-step guide of trademark registration:

1. Select Unique Mark

 When you determine the type of protection your business needs, selecting your mark is the first step you have to take for a registration/application process. This process must do with lots of care because not every mark is legally protectable with the USPTO. Before filing your trademark, individuals and business should consider the most important points:

• Is there a mark that should be registrable under the legal laws, or does the owner have the right of a legal claim for their trademark?
• Choose the mark based on its strength, so you can easily secure your intellectual property

2. Process to Fill Application form

After selecting your trademark, the next phase is filing the application form. This form contains the following information.

• Name and address of the applicant
• Add the type of legal entity. (This includes partnership, corporation, LLC, etc.)
• A descriptive drawing of your selective mark (For instance, if you choose a sound mark for your brand you have to submit an audio clip)
• Add the products and services you want to secure
• Add date of the mark when it was used or going to be used
• Add the declared statement to show an authorized representation

3. Monitor Your Application Status

Once you determine the application status and forward it to the examining attorney, this takes several months to evaluate your application. The attorney examines the application to check its status, whether it is applicable to rules set by the USPTO or not. After a complete review that includes the search of a conflicting mark. If they find any requirement, they contact you through an email to sort out the discrepancy.

4. Approval or Denial of Application 

After evaluation, if the attorney doesn’t find any objection they approve your trademark for publication. The United States Patent and Trademark Office will send you the notification to publish your mark with the starting date.

Why You Have To Monitor Your Trademark

Trademark registration is the basic step to secure your assets, and it should be monitored on a daily basis to protect your brand logo from any kind of misuse. Once you have legal rights to secure your brand identity, it's the brand owner’s responsibility to stop others from using their brand name or logo. Early detection helps businesses to enforce their IP rights to reduce infringes. A trademark watch is an important tool to monitor what your competitors or other parties are trying to plan. Even it aids the businesses to acquire new marketing techniques.

Trademark monitoring gives several benefits to a business, some of them are listed below:

• It helps to protect the marks from potential infringements
• It helps to look out the similar or identical mark as your business has
• Keep you updated if someone tries to use your mark in an unauthorized way
• Monitoring helps you to keep updated about the new competition
• Gives you exclusive rights to sue the unauthorized use of your brand name
• Help to establish the quality of goods for better brand recognition

Wrapping It Up 

In the end, it concluded that trademark registration allows businesses to freely operate their businesses and secure the intangible assets under lawful terms. However, it gives authority to take actions against infringers and help to reduce impersonators.