B2b marketing strategy: how to sell like never before. The B2B world is changing rapidly. Digital transformation has already taken over and now we can see a rapid adoption of new technologies such as API's, catboats and machine learning as well as the use of virtual assistants such as Alexa and Siri. Information overload makes it harder for sales reps to find valuable information about aloe vera buyers prospects and makes it hard for potential customers that are trying to build their companies brand online to stand out from the competition.       

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The article goes onto look at some future-proofing strategies:       

  1) Personalization – One big trend in social media today is the use of personalization. Through retargeting people are being recognized as individuals and offered relevant products and services. In terms of B2B this means that you should think about who your customers are as people as well as what they want as a company. Marketing messages need to be individualized, not just copy-pasted from a template, even if your sales process doesn't change very much from one deal to another.       

2) Bots – catboats have been around for a while but now we can see a rapid adoption thanks to new technologies such as API’s. The future is in virtual customer assistants which will make it easier for prospects and customers to find answers without speaking with someone on the phone or sending an email. Chabot’s can provide immediate answers and automate the customer service process allowing companies to focus on prospects that are much further along in the sales funnel.       

3) Social media – Social media is as important as ever as a platform for digital marketing, however it has evolved from a one-way communication tool (from company to prospect) to a two way dialogue which includes blogs, forums, Q&A sites and other user generated content platforms . Your customers have already invested their time learning about your products and services online so it's worth spending time engaging with them where they spend their time online rather than expecting them to come looking for you first.       

4) Voice search – Siri, Alexa and Cortana are all examples of voice search. The popularity of virtual assistants makes it easier for people to find information about products and services whilst they are on the move or whilst they are too busy to look something up online. Voice search has already had an impact on SEO so it's vital to create content that is optimized for voice search as well as for regular keyword searches.       

5) Content marketing – Writing about your industry is still a good idea, if only because you should always be reading around your subject matter anyway. There are many different formats which can help by providing customer education through blogs, step-by-step tutorials and case studies. This type of content helps people understand what you do whilst showing how to use your products and why they matter. Content marketing is about building awareness for your brand as well as driving people to you, so content should be easy to share on social media and it should link back to your website.       

6) Portals – Building trust with customers is still hard work so if you can create a platform where they can find information about your products and services without having to speak with someone directly then that's a big help. Creating content which helps them understand how these products can answer their questions and solve their problems will help to build trust and increase sales especially if that content lives on a portal or similar site where prospects and customers return regularly.       

7) Digital transformation – As the article stated at the beginning digital transformation has revolutionized the way that we communicate and connect with each other. It has affected us in everything we do from how we shop to how we socialize and even who we date. Digital transformation has led to a shift in customer behavior which means that companies need to adapt the way they market their products and services if they want to stay relevant.       

If you don't keep up with future trends then your campaigns could become less effective over time, especially if you are looking for new ways to target people online. Research shows that businesses which change the way they communicate see improved results over those that don't. Your B2B marketing strategies can benefit from future proofing by integrating these futuristic trends into your plans it's easier than ever before now that the world is so connected. There are plenty of tools available to help you to do this including Hub spot which has a free marketing trends report.

Conclusion

It's important to keep up with future trends in order for your marketing campaigns and strategies to stay effective. The article provides a list of six futuristic trends that you should integrate into your plans if possible. These include voice search, social media, digital transformation, content marketing portals and more. If any of these sound intimidating or too difficult then let us know! We have experts ready and waiting to help create an SEO strategy which is perfect for modern companies looking to reach their customers where they are already spending time online: on Facebook, Twitter, blogs etc. What futuristic trend do you think will be the most influential over the next few years?