Email Marketing and Need for Targeted Email Marketing

What is email marketing?

Marketing via email is among the most effective methods of marketing using digital technology. If any business wants to target specific regions then the need for targeted email marketing arises. It involves sending out emails to prospective customers and existing customers. Implementing a successful email marketing strategy can help turn potential customers into customers and make current customers loyal customers.

What is the reason I should use marketing via email?

There are many good reasons for an email to be a crucial part of your marketing strategy toolkit however, what makes it the most appealing and an important benefit of marketing via email is that it's the most affordable method of marketing. It's also highly efficient in helping you gather the information that will allow you to appeal more effectively to your clients.

By using email analytics for marketing, you are able to determine the effectiveness of your marketing using metrics such as the open and clickthrough rates, and conversion. It is also possible to analyze information like how long people were on your website and the pages they visited once they had been there.

It's a source of data that allows you to determine the elements that were or weren't successful and allows you to improve your future communications or segment audiences to make more engaging promotions. Marketing KPIs for email are simpler to track than non-digital initiatives.

Consider it as a comparison to direct mail marketing, which is a lot more costly and is often more difficult to quantify ROI. An increase in sales after a direct mail campaign could be logically connected to the campaign however, in terms of the information you gather from the campaign to be used in future marketing the data is less when you don't direct customers to a particular web address, discount code or coupon that will increase sales on the internet or in the store.

Do you know of different kinds of marketing emails?

To identify the kinds of messages you should send your clients (and potential customers) by using the best email marketing methods, you must first to know the two primary types of emails that you can use: marketing and transactional.

1. Transactional email

The transactional email is sent out to a prospective customer (or potential customer) due to a specific action (or intended decision). It's intended to conclude a kind of process or transaction that the customer initiated with you, or to inform your customers of any the latest developments, like system downtimes or changes in the terms.

Confirmation is a frequent transactional email. It's an offer of courtesy to customers after they've placed an order for products or signed up to the newsletter, or registered at an event.

You should think about where transactional emails can make the most sense for the journey your customers take.

2. Marketing emails

Marketing emails contain an email or other content that promotes a particular commercial goal, such as an event or sale coming up and the announcement of the launch of a new line of goods. Marketing emails can be sent by hand, or be automated. Whatever method you choose the timing is planned and carefully designed to meet a particular marketing email KPI.

Marketing by email within Australia will be subject to ACMA Spam Act 2003. Before you begin sending marketing emails, ensure you're aware of all applicable marketing rules and regulations for email. We suggest speaking to an attorney.

8 different types of marketing emails

There's no universally applicable format for marketing emails. Your recipient's preferences, time of the event, and the message all affect the kind the email that you will send. However, generally speaking, there are two types of marketing emails manually-generated and trigger campaigns.

The process of creating a hand-written email campaign to market is executed in a manual manner. In other words, you gather together a list of clients who you wish to contact and then send them all with the same message. These are referred to as "blast campaigns". Consider the groups of customers you want to target and then customize the layout and marketing phrases you wish to employ to attract the customers you want to reach.

A Marketing campaign that triggers automatically sends emails to users in response to an action, inaction or any other factor. They can be extremely effective, due to the fact that they are so personal.

We've observed that personalized automated emails is far superior to one-off emails for all of your customers. Square has discovered that the open rates of automatized offers are 1.7 times more than blasts with offers that are on average. Also, they have a 2.3-times-higher rate of redeeming within 7 days from the email's end date.

An automated marketing email is sent out to customers who meet the requirements for each kind of email on a continuous basis following a single set up.