Is Planning Even Necessary in Translation Agencies?

   28 Oct 2021, Thursday      175       Marketing
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Is Planning Even Necessary in Translation Agencies?

Translation services cannot function effectively without proper planning. Planning is necessary to attain the goals, especially if it’s marketing translation services. Without a plan in place, you will never know what target you have to achieve and what will be the time span for that. The plans for any translation agency have to be in written form and should be distributed to all the employees that would be working on that goal.

Because if it is written, the chances for mistakes and ambiguity would be diminished. And there would be a mutual understanding between team members as to where the company is headed and why.


Translation services cannot function effectively without proper planning. Planning is necessary to attain the goals, especially if it’s marketing translation services. Without a plan in place, you will never know what target you have to achieve and what will be the time span for that.

The plans for any translation agency have to be in written form and should be distributed to all the employees that would be working on that goal. Because if it is written, the chances for mistakes and ambiguity would be diminished. And there would be a mutual understanding between team members as to where the company is headed and why.

Why Do Managers in Professional Translation Services Plan?

One thing that planning takes is a lot of effort. So one might wonder why managers even bother to plan. There are actually four reasons that support this notion.

The first idea is that if managers are looking for some direction, then it can only be provided vis-a-vis proper planning. A manager should have a very clear understanding of what their organization is trying to achieve. If they have a clear picture of the goals ahead, they can contribute their efforts towards achieving that.

For instance, French translation services, have enabled all the departments in their organization to know exactly what the other department is doing. This helps them to coordinate with each other effectively. Hence, consequently, the results achieved are accurate and quality-driven.

The second aspect is that planning is the reason organizations can diminish the uncertainty factor. If proper planning is in place, managers automatically can anticipate what possibilities are there in the future.

And can adjust accordingly. But the important thing to realize is that planning does not entirely eradicate uncertainty, however, it does provide a strategy to cope up with any hurdles.

Another important factor that explains the importance of proper planning is that it helps to reduce wastes and avoids the redundancy aspect. If you have a plan in place, it will help you to identify the mistakes and inefficiencies that may appear because of employees or management.

This allows you to correct your mistakes there and then and resolve every possible issue that might deviate you from the goal. 

The fourth factor that validates the importance of planning in translation services is that it emboldens the controlling process. So what happens is that if you have goals and to reach those goals you have a well-established plan, then you can control the outcomes.

And if you can control the operations taking place within the professional translation services, you can see how well your plan is working out, or if you need to make changes or not.


Does Planning Ameliorate Performance in Translation Firms? 

After the discussion that we have done on why planning is important in translation agencies, the next question is that does planning help the overall performance of the service?

Multiple pieces of research have been done in order to find out the impact of planning on the performance of website translation services. And the results have shown that there is a direct relationship between these two factors. 

So the first thing is that translation agencies that have a proper plan in place can perform financially better than the ones that do not plan. So if one is planning, it will eventually lead to higher orders for translated content, leading to more returns on investments.

Secondly, a good plan is more important than the time spent on making a plan. So it's the quality, efficiency, and effectiveness of the plan rather than the amount of time you execute towards a particular strategy.


For instance, French translation services  have enabled their business functions towards the quality of plans that they make. The managers are not keen on spending a lot of time planning. This eventually reduces efficiency, increases costs, and delays results.

Another factor that was concluded in the researches conducted was that plans that were made for the internal environment of the business were affected due to external environments. Hence, a lot of translation services shifted their strategy to make plans that could enable them to handle the external problems. These external problems are unpredictable and dynamic.

Hence, one cannot have a plan in place for every external issue that might arise. So the plan should be to strengthen the internal environment of the organization in such a way, that it can help the managers to cope with the external environment. 

Conclusion 

In this article, we tried to discuss some of the major tenets of planning in translation services. Planning is the fundamental step for any organization to run its operations successfully. Planning is the baseline that allows language translation agencies to organize their functions. Lead the teams and various departments and also control them to maintain the path that they have took. 

But before planning, priority should be given to making goals and clearing the visions that you may have for your service. So you can either want to be in the fraternity of the top marketing translation services, or you prefer to take the least path of resistance and just create a translation service for single individual consumers that want to get their documents translated into another language. But that's entirely up to you.

However, regardless of what direction you take, you have to have a proper plan in place for your service and should have the commitment to stay with that plan through your journey towards reaching your goal.  

Halen Terry

Halen Terry is the author behind many translation,localization, technology, Technical, economics, and information-based articles. He is a translation, localization, and technical writer.


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