What Should Clients Consider Before Appointing a PR Agency?

   04 May 2022, Wednesday      354       Marketing
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What Should Clients Consider Before Appointing a PR Agency?

There are many public relation agency in Delhi-NCR like Floodlightz Media Solutions that have a similar PR approach and plan. What makes Floodlightz Media Solutions the best is how they align their strategy according to the business objectives. Companies looking for PR Consultant for their brands can consider several factors before choosing the right fit Public Relations agency like:


Business goals and objectives: Defining your business goals and objectives before organizing the media coverage. It is the duty of a Public Relations agency to define the goals that will help your brand and its image.

Budget: How much money you are going to spend on the PR activity? You will have to look for a PR agency that fits your budget. Make a checklist of the PR activities you want to include; this will determine which PR agency will work best for you under the budget. Measure the amount of time and work you plan to put into the planned campaigns. Also, think of the expected results you will be getting from them. Calculate all these and adjust the budget accordingly to focus on selecting the right PR agency.

Experience: Always make sure that the PR agency you have hired has experience in handling similar cases. An experienced agency can give you more than just services.

Agency relationship: Make sure the PR agency you hired has strong media relationships. It is important that they have contacts with top publishing houses. The client would be well advised to brief a PR agency that specializes in their industry sector.  


Proactive and Push the Envelope: You need a PR agency that is watching the new trends and learning about additional means of communication while you are busy running your business. They must be capable to bring new ideas and tools on regular basis.


"Yes-men" vs Advisors: There is a lot of chance that a PR agency in order to be reactive can be just a means to getting the work done. Just saying yes to the campaigns or just pitching out releases/news is all that they will do. You need the understand the difference between them and the other type who knows your industry and the influencers. The right PR agency for your company will stand up to say whether a campaign will actually hurt your image or whether a speaking opportunity is too under the table. Whether the plans are appropriate for the image you're trying to project for your company or brand. Always have someone on the team whom you can trust that they are critical of the feedback.



Floodlight Media Solutions is a PR agency in Delhi-NCR that knows the industry sector in which the client operates. It identifies the trade and specialist media in can guide you in the exact area you are looking for your company. Keep in mind that many PR firms start organizing press releases and communications without finding out what has already been covered in the corresponding media. A PR Agency must understand what editors and producers are looking for and plan media coverage accordingly.

We at Floodlightz Media Solutions are empathetic towards your brand and we believe in the perseverance that will push you towards action. We are also blunt in delivering feedback that provides a solution for the perfect brand image. We at Floodlightz Media Solutions put ourselves in your shoes to understand your requirements and troubles. 

Floodlightz Media Solution

Floodlightz Media Solution is a Digital Marketing, Event Management and PR Agency in Delhi with the sole aim to create an integrated brand experience that will drive business performances. FMS cater Public Relations, Branding Consultancy, Corporate Social Responsibility, and Marketing Communication.


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