Can SEO Help Your Local Business?

Yes, SEO works just as well for local businesses.

Search engines are becoming smarter, and they collect more information about common queries. When search engines have had time to amass data on what users look for in a certain area within a short period of time namely, an area with less than 100K residents or so they develop customized results. Local SEO is the practice of tailoring the content on your site so it's more likely to get ranked highly by search engine algorithms for searches related to your locality. Some tips are...

- optimize page titles that will help searchers find what they're looking for quickly
- optimize description tags that reflect your business location information correctly across all pages on your website - even if you

Local SEO is a powerful tactic for many local businesses. As digital competition becomes more fierce, the best way to stand out from your competitors is differentiating yourself by targeting your geographic location with content that ties into your geographic location.

Search engines also have algorithms in place that rank websites based on distance from a user's IP address and search history. This means you can have better rankings if you focus on targeting a niche rather than doing an overall SEO strategy for the whole Internet trying to appeal to everyone.

If it turns out changing localized information like business title, phone number, address, etc., your Google My Business account may be deactivated because you could be seen as violating their terms of service.

In many ways, you can think of SEO as a component in any marketing plan. Not only will it help people find your business online when they search, but it will also allow your business to rank well on the different mobile search engines and local-enabled websites in addition to regular searches.

However, small businesses may find themselves overwhelmed with choices because SEO encompasses so many different facets from Content Marketing/Content Strategy to Mobile Site Design and Local SEO Optimization (to name just a few). For this reason we recommend that small businesses get support from an internet marketing professional who can take care of all the technical aspects of SEO while designing a strategic base for content delivery that's best suited for their target audience.