Discussing SEO Strategy Pillars That Make Your SEO Successful

With time, digital marketing strategies have become quite technical, complex, and comprehensive. Additionally, there is a need to build a foundation for these strategies. If you will not follow them, your SEO success chances can be minimized. Therefore, we have decided to discuss the pillars of SEO strategy to implement a successful SEO optimization plan.If you think that using a tool to improve your SEO strategy and rank your website on Google is enough, we need to mention that marketing gurus do not accept it. The marketing experts think it is necessary to know the technology applied to marketing. Factually, marketing has come a long way in recent years, but it is not enough to set aside human judgment and common sense.It is necessary to carry out a series of analysis, optimization, and maintenance tasks to get web pages to rank at the top of the SERPs through enterprise SEO services in Canada. However, there are three cornerstones of SEO, which we must take great care of.

Business analysis is the first step of SEO.

An SEO strategy is not a list of standardized tasks that always lead to business growth. It is not enough. For example, you need to include all those keywords in the content that you have extracted from a tool. However, companies need to implement keywords intelligently. More importantly, it is possible only when you have analyzed the business properly. Keywords must be according to your business. You should discuss different aspects of your business and define what results you want to achieve through digital marketing and SEO.

Before doing keyword research, you can do a little exercise and answer these questions:

• What are our company’s strengths and weaknesses?
• What are our business goals and how do we want to achieve them after defining business terms?
• Is it beneficial to be well-positioned in search engines?
• What key performance indicators (traffic, sales, leads) should we consider to measure strategy progress?
• Have we analyzed our competitors and their marketing strategy?
• What internal resources can we use for the SEO strategy?
• What external specialists do we need?
• What is the timeline in which we can achieve our goals?
• What budget, should we need to invest in? 
• What do we need to do immediately to be competitive, and what can we postpone?

None of these questions is useless. Each answer gives you a clear picture of where your company is and the path you need to follow to reach, first the intermediate stages and the final goal.An in-depth analysis of your company is essential to plan the necessary tasks for the organic positioning of your website or e-commerce on Google.

Optimize your SEO by keeping buyer personas in mind

In marketing, Buyer personas (BPs) are detailed representations of a company's customers. Maybe you are already informed about e-commerce SEO services in Canada, but you also need to define buyer persona. Here, it is necessary to carry out a study detailing what the people who buy from us are like: their age range, employment status or income level, their tastes, sociocultural level, when they buy from us, and at what times of the year, etc.The keywords that we will work on for SEO must be according to the search intent of your Buyer Personas.A deep analysis is necessary, detailed keyword research, to know the searches that customers do concerning your products and services.When analyzing the SERPs for specific queries, you will notice that sometimes the first results are blog articles. However, images or videos can also be significant at other times. This way, we identify how users respond to particular content. When it happens, Google algorithms react and give us a clue accordingly to adjust our content. Another factor that can jump out when looking at search engine results at different times is the seasonality of specific topics/queries.It is also essential to know the type of device the client or potential client is searching the web. Today, mobile searches outperform desktop searches, so your site needs to be optimized for easy navigation on smartphones and tablets.Studying other fundamental metrics, such as the bounce rate of the different web sections, will help us a lot to know the behavior of our users. Sometimes, we observe that a sizable percentage of your potential customers type the query, land on one of your web pages, but immediately return to Google to click on another result. It simply means something is wrong with your content or some technical detail that needs to be corrected. 

Google sets the rules (and changes them at will).

We can do everything possible to create quality content and beautiful designs with an easy-to-use UX on any device. However, if the site does not meet the technical parameters required by Google, you will generate no results. For an E-Commerce website, it is essential to engage only E-Commerce SEO services in Canada to generate the most acceptable results.SEO needs to do with content and keyword search intent, it is true, but also with specific technical design and code requirements that make web pages confirm, or not, to the algorithm's wishes.We also need to think about designing our new website. We can face the same situation when we want to make our current website more efficient. The reason is that even excellent content cannot generate results if there are some technical issues on a website. Here, you need enterprise SEO services in Canada to remove technical issues in SEO.Overall, you only need to follow Google algorithms and respect Google rules. It will help you respond to the ranking factors that can change due to algorithm evolution. So, keep following SEO rules defined by Google and get success.