Role of Digital Marketing Agency and Website Development

Introduction

Digital marketing agencies are now big business, thanks to the high demand for their services by companies trying to reach their customers via the web. The role of digital marketing agencies is vital as they are in charge of designing and maintaining web properties, including website development, writing copy, managing search engine optimization (SEO), and social media campaigns. 

All of these components need to work together in order to deliver the best experience possible to your visitors. If you would like to learn more about how you can get started with digital marketing agency services visit the mad digital agency.

Web Development Companies Vs. Digital Marketing Agencies

Who's Best for Your Small Business? : When you own a small business, marketing can seem like an overwhelming task. Do you hire digital marketing agencies or develop your own website? Use social media to build your brand, or hire a social media company? Read on to learn how both digital marketing agencies and website development companies can help your business thrive. If You’re Looking For Website Design: Hiring a digital marketing agency will allow you to focus on what you do best: running your business. 

Web design firms are experts at all aspects of website design, including SEO, search engine optimization. This ensures that your website is optimized for search engines as well as user-friendly. If You Want To Run Social Media Campaigns: Just because you know how to run social media campaigns doesn’t mean they’ll be effective! Oftentimes these ads lack any real strategy behind them and are wasted resources when it comes to growing a business.]

Read More on Fifty Shades of SEO

Where Does A Web Design Firm Fit In?

A website design firm should be involved early in a business's digital marketing campaign, but not necessarily at its inception. It may seem counterintuitive to bring in a web design company after you’ve already developed your brand identity, but by doing so, you are ensuring that your company is also represented on all other digital channels—including your own website. A digital marketing agency can serve as an integral part of any new business development plan because it will know best how to establish and promote your brand identity across all platforms. 

Even if you opt to create your website yourself (which we don’t recommend), bringing in a team from day one still ensures that your company has expertise behind it for long-term success. If a digital marketing agency isn’t available when you start planning for launch, find one as soon as possible; chances are they will have more resources and connections than an independent developer would.

What About SEO?

One of the most vital functions digital marketing agencies play is to help clients optimize their websites for search engines. No matter how valuable your site’s content is, it will never be found by potential customers unless it shows up in search results. Website optimization and Search Engine Optimization (SEO) go hand-in-hand. Unless you are using a proprietary platform such as Magento or BigCommerce, you likely use WordPress, Drupal, or Joomla! This presents a unique challenge to digital marketing agencies. 

You see, despite Google continually rolling out updates to its algorithm that have resulted in websites with responsive layouts dominating search engine results pages (SERPs), many web developers continue to build sites that aren’t optimized for mobile devices. Google’s push toward mobile-friendly websites—found that barely half of all businesses had updated their sites with responsive designs by April 2015.

Landing Page Optimization & Analytics Are Valuable As Well

It’s easy to get caught up in thinking about higher-level components, such as ad copy and keywords, when you start developing a digital marketing strategy. But focusing on what you can control—like your landing page—will ultimately prove more valuable to your business. After all, no amount of paid advertising will do much for your bottom line if visitors don’t convert once they land on that destination URL. 

So consider using tracking tools like Google Analytics or Mixpanel to examine. How users are interacting with your site before diving too deep into other strategies. While it’s impossible to nail down one formula that works best across every vertical, there are definitely some similarities between successful online companies. If you learn from them and take small steps along with each point of their path, you should have little trouble growing your own company with targeted marketing tactics.

Don’t Let SEO Be an Afterthought

If you’re just getting started with your digital marketing agency, SEO should be one of your first priorities. Without a good website presence, nobody will know you exist. So it’s essential to take SEO seriously right out of the gate. Remember that a lot goes into SEO: keyword research, on-page optimization, analytics tracking, and more—so don’t try to do it all by yourself. 

A professional SEO company like Northwest is here to help you succeed! Reach out today for advice from an expert in website development. Let us see how we can set you up for success with SEO. Don’t hesitate to reach out today to learn about our services for a Website Development Company! Reach out today for advice from an expert in website development.

Keep the User Experience in Mind at All Times:

This may seem like an obvious point. but you'll have surprise how many companies don’t do it. If you have a website with which people will interact on a daily basis. Make sure to keep your user experience in mind at all times while planning, designing, and developing it. It should be seamless, easy to use, and should allow users to easily complete their desired actions on your site. Remember, if you aren’t able to help them achieve success on your website. They probably won’t be using it much longer. 

This means they won’t be browsing any of your ads, clicking through any links, or purchasing anything from you online. A bad user experience can also give potential customers a bad impression of your company; if they feel as though your website was hard to navigate. Or was frustrating for them to use. Chances are good that these same customers won’t feel very positive about working with you.