Understanding the 3 Core SEO Benefits of Google Algorithm Changes

Google algorithms are a complicated system utilised to recover data from Google’s search index and instantaneously present the best results possible for an inquiry. Google utilises a combination of algorithms and various ranking factors to present web pages (ordered by relevancy) on SERPs or search engine results pages.

In the early years, Google has only done a few algorithm updates. In recent years, however, Google has made thousands of changes. Most of these updates are not noticeable, while others, such as the Google Panda and Penguin updates, can significantly affect the SERPs. Here are the three key advantages of Google algorithm updates on SEO.

Benefit #1: User-focused

Google’s objective is to help every search user find the right information they are looking for as fast as possible. These updates, particularly Panda, further reinforce the company’s commitment to its users. While Google needs to put in more work to enhance search results, the likelihood that a user receives informative and relevant information on Google’s first-page result is good.

This update also benefits websites dependent solely on local keywords as Google can recognise users’ intent when searching on-the-go. For instance, users no longer need to explicitly type in certain keywords if they are looking for something locally, as long as they have provided their location. For instance, typing in “near me” is already sufficient for Google to suggest a list of relevant answers based on the users’ location.

Benefit #2: Boost rankings for in-depth content

In modern SEO, content is king. Longer, in-depth content tends to rank higher on the search engine result pages. Before Google update, thin contents could and usually dominate the result page; content writers only need to produce a blog post with three hundred words, include some high PR links, and their content would rank number one in Google and stay there for several months. Content farms, websites that quickly produce low-quality content regularly like EzineArticles, were the primary offenders.

However, after Google update, particularly Panda, content writers need to write long, valuable and relevant content if they want to improve their rankings. Google also prefers in-depth content that is likely to remain helpful for a long time. In-depth contents are usually how-to posts that educate the readers, help solve their problems and give them actionable advice.

In contrast, Google punishes questionable or thin content. This kind of contents include:

• Short-form content stuffed with keywords
• Content with dubious backlink profiles, such as private blog networks or paid links

Therefore, website owners who want to rank higher on the search engine result page should not depend on shortcuts and cheap strategy. Rather, they should start crafting meaningful content readers are searching for and want to read.

Benefit #3: Fresh content benefit

When a site publishes fresh content, Google will give the webpage a score. However, the freshness score will degrade over time, and the site needs to generate more fresh content. While the score does fizzle out over time, it can boost a piece of content for some search queries. This score is initially evaluated when the search engine’s spider crawls and indexes the web page.

Therefore, websites that often update their site or blog with in-depth, relevant and well-researched content should have an enhanced ranking and organic traffic from Google. Many popular websites publish new content at least once per week. Some big sites publish multiple pieces of in-depth content every day.

On the other hand, websites that occasionally publish may find it difficult to maintain their Google rankings.

Maximising SEO benefits with the help of SEO Singapore services provider

A professional SEO Singapore provider helps businesses master search engine optimization to improve their visibility in search results on major search engines, including Google, Bing and Yahoo, thereby increasing their organic traffic and profit. A renowned SEO company in Singapore usually offers specialised SEO services, assisting companies in specific sectors. Most SEO agencies provide services like SEO audit, competitor analysis, off-page optimisation, on-page optimisation, progressive optimisation and monthly reports.