7 Extra Perks That You Can Offer You Clients with Your Website Design

Lots of web design companies have popped up in the advent of web apps and mobile apps. Why is that? Simple, app development and web design go hand in hand. With all the web services that companies provide app development happens to be at the top of the list for a lot of them when it comes to generating a healthy revenue stream and demand based on the customers’ need.

Web design services make it a point to also off you a web app development option and a mobile app development option to complete the circle of your online presence and function. And not only that but they also provide another benefit to the customer making a penny saved when you decide to go for the professional prospect.

If you’re a website designer who also often gets inquiries and requests as to what other services you provide like maintaining online stores, managing email marketing campaigns, etc. Then you should know that even if you are not equipped to handle these responsibilities, you can always provide your clients with something extra.

Here are some of the services that you can offer your clients along with your website design to further develop a relationship with them that is mutually beneficial.

Optimizing with Analytics

Since you’ve already designed the website by using web analytics code and usage is tracked. You have the know-how about it more than anyone else especially the clients who hardly has time to look at it let alone understand it. So that in mind remember that your clients would see this as an added benefit to working with you if you offered your services to generate reports, interpret reports, and make appropriate suggestions to improve the site based on site traffic and usage data.

Keeping an Eye on the Competition

It does not matter what industry your client is part of, online competitors are a given for them. You might be very useful to your client in this situation by offering to observe and report the website ongoing of the client’s competitors especially to get a leg up. Your client while appreciating quite a lot if you helped stay close to or get ahead of their competition. Also the cost-effectiveness you will provide if the client does not have to hire a website design company.

Multipurpose Template

You can be quite the edge for your client when it comes to email marketing. Since you have the original website designs, your client may be interested in getting those design templates for their email marketing campaign. Maybe you could handle email marketing for them and create a deeper bond with the client by showing such commitment and loyalty. Even if you do not participate actively that fine too because you can always make them happy by proving them with the email design templates anyway. The consistent look and feel between the website and email would be an advantage for your client when engaging their customers.

Managing and Customizing Blogs

Just like the email templates, blogs may also be required to look just like the website and the email template too. To gain uniformity across the board, your client may need you to design the blog templates too. Maybe not just the setup and customization of the blog but in fact management of the blog may be needed as well. This may entail regularly publishing posts, overseeing comments, blog directories, and promotional linking.

PPC

Pay-per-click is money down the drain if not handled properly and appropriately. With the entire department dedicated to the job, PPC is one of the most stressful things about the client’s day. See if you can help them pout with that. It is quite time-consuming for the client, it would make your client take notice of your diligence and multitasking abilities if you have any PPC management experience and expertise. This requires a lot of work on your client’s part if nobody helps them such as a committed marketing support team as a web development company does.

Sales Angle

Sometimes clients have a sales team who like to innovate and use the internet and a multipurpose facility. For instance, if a sales team wants to use the website as a presentational tool but might fear the internet service won’t work or would have slow speeds in the meeting, then offer a solution. You can always help them out by taking the website, making it into an auto-run executable file, and put on CD or USB. This would allow the sale the team to do away with the internet problems and also leave the CS or USB for the client to take it with them.

Testing and Feedback

As soon as the site is live it would be prudent to get the feedback of the client’s target audience and customer base. You can manage usability testing for your client to see the project through. In order to do that, you can make and conduct surveys and then collect the data, handle in-person one-on-one interviews, and report back to the client with the feedback.

Conclusion

Once you know that you can handle the workload of designing the website and the extra perks you can give your client, the sky is the limit. This will not only get your client to think of you but also count on you, the next time they need services similar to yours.

This is sure to build trust and loyalty in an ongoing relationship that last years to come and benefit both sides equally. Having clients think of you before any of your competitors is a major advantage in the game, so do not miss capitalizing on the opportunity to help out and offer your service when the opportunity presents itself. Go the extra mile, and demolish your competition.