How Much Does Logo Design Cost?

Hiring professional logo design companies to design you a logo has many benefits. Many people feel like using the tools available online can create an effective logo that completes their company branding. However, there is more to just a great design than throwing a few elements together using design software.

How Much Do Logo Design Companies Charge?

How long is a piece of string? Honestly, there is no set rule as to exactly how much these companies can charge for their expertise in designing logos and visual branding. You need to remember that you are paying for their skills, training, and expertise in this area, along with their creativity, to help you create something that really stands out.

A great logo embodies everything your brand is about in a simplified and creative way that is easy to identify and impactful. In short, your logo needs to say a lot about you instantly and will be one of the first things people could see about your company. So you want it to be memorable for all of the right reasons.

Back to the cost. Logos can be created for free if you know someone skilled in graphic design or run into the tens of thousands of dollars; however, small to medium-sized businesses should be looking to pay somewhere in the region of $300 to $1500 for a good logo from logo design companies.

An online logo maker with preset options you can choose from and personalized to your company name can be fairly easy to use and inexpensive, coming in anywhere from $10 to $50 or more depending on the options you choose. However, a professional logo design company will offer you more flexibility, personalization, and usage rights along with different formats to help you to design a logo that encapsulates your brand as a whole.

What Are You Paying For?

When looking for a logo design company, you should first ask how much they are charging. Working with logo design companies typically means you are quoted one price for your requirements, and you get a set service for your money.

A freelance graphic designer could work on an hourly basis, which can be costly if you are unsure of what design you want or cannot pinpoint what you need.

If your budget can stretch to $3,000+, you are able to afford a design agency, which means you still get your logo, but you will be paying more for it, meaning you can get more for your money, for example, brand identity packages.

Choosing a Great Logo Design Company

Logo design companies are typically affordable for a wide range of small to medium-sized businesses and can afford you a level of skill and expertise you might not be able to harness using alternative methods. If your budget doesn't quite stretch this far, you can look at online logo generators that can be a more cost-effective solution or, if you have time, spend a few hours messing about within different types of software yourself and see if you can create a logo.