Top 11 Trendiest E-commerce Website Designs for Smbs

“Sawy your web visitors with the latest eCommerce website design trends that put your brand and business in the limelight for 2022.”

Ecommerce is surging the digital market and keeping engaged more global audiences day by day. It is the net best solution for supporting, buying, and selling goods and services from the comfort of your home with just the help of an internet connection. You can design your eCommerce website with some top-class design elements and functionalities to enhance your user experience (UX), boost up your rankings, and improve your SEO too.

Flood your eCommerce website with the latest trends to make your brand and business surface in this competitive digital market. 

Below are some of the best, most exciting, and top ones to get started-

Centered Navigation Menus

Navigation menus are positioned at the top of the side of any eCommerce website. However, with careful supervision, centered navigation menus can be the latest trends for your eCommerce website, as it makes it way easy for users to go about the site and web pages. It also makes it very quick to check out all the options. This further encourages quicker purchase decisions. This enables browsing from smartphones to be engaging and easier too. This is the easiest eCommerce website design trend that you should include for this year.

Asymmetrical Design Layouts

Asymmetrical layouts and design are a risky move to include in the eCommerce website design trends for 2022. But when it can be done correctly and arranged in a synchronized manner, your eCommerce website can look super trendy, and modern. It can give an edge to your brand, business, and products. It will help you overlap elements and contrast the large headers with smaller images. 

You can also use empty background spaces and remove some of the spacing known as ‘gutters’, that is within the grid layout of the design interface, to provide more space for other elements. It is a risky move, and if you are not sure about it, you take professional help and hire the best eCommerce website development company in India.

Minimalistic Web Designs

Minimalistic designs are now one of the trendiest eCommerce website designs that you should include in your website design process for 2022. This is very helpful for users to find your products easily as the page loading time is very quick. It is also very affordable.

This trend is suited well for small businesses as it takes less time, is easy, is cheap, and therefore reduces your overall cost for web design. Minimalistic designs reduce clutter and make the page faster to load. You can apply a huge palette of colors by using guides rather than clutter the web pages with more elements. You can make contrasting and extravagant typography against any whitespace with pastel-colored backgrounds. You can also implement flat textures. But try to avoid much use of shadows and gradients.

Usage of Interactive Designs

Interactive designs are more likely to drive traffic and engagement to your website. Most of the web visitors and customers enjoy and want to interact with your brand and business. Making a scope for your target audience to interact with your content will help you generate a positive user experience (UX) and improve your brand image. 

You may include some 3D images of your products for a more real-like experience. You can also encourage micro-interactions to make your customers understand the product. Including videos of your brand, products, and brand journey can do wonders for your eCommerce site. However, this task requires professional assistance, so you need to hire any web designing agency or eCommerce website development services in India for better input according to your budget.

Implementing Micro Animations

Micro animations can help you sway your clients and web visitors by adding a spark to your e-store. You need to keep your web visitors, clients, and potential customers engaged with your brand and business and prevent them from leaving your page. 

Some of the most used micro animations are call-to-actions (CTA) buttons that get animated when clicked upon, email icons that seem like flying paper when a message is sent, small envelopes that get animated when you put your queries, and so on. This will enhance your overall user experience (UX), navigational flow, browning, and customer experience. They can also ‘busy fingers’ while loading or processing.

Supporting Chatbots in Sites

Chatbots are Artificial Intelligence (AI) that acts like humans and assist web visitors to complete the purchase. This is an important eCommerce website design trend that all types of businesses should include for 2022. They help in customer support for an improved customer experience (CX) with rapid, tailored responses, and every organization should try considering it. They also boost your sales, and revenue by taking more orders and queries.

Enhanced Filter Functions

Filter functions are crucial as they help users find their desired products very quickly and easily. Drop-down menus are largely in use, but filtering options are now the latest eCommerce website design trends that you should consider implementing in 2022 for your brand and business website. This helps in keeping the attention of the visitors on your page. Hook up your customers with an engaging filter function that keeps them on your website longer. You can build a personalized, click-activated filter journey. 

You can also use sliders to help your target audience search for products using specific searching metrics like price, size, color, etc. Also, you can encourage the users to build their products themselves as they go about browsing, which is applicable for personalized items only.

Implying Multi-Directional Layouts 

The multi-directional layout design synchronizes perfectly on mobile devices and makes the format of the web pages more exciting and enticing. This will allow your users to scroll from all directions - left, right, diagonally, forward and backward. Thus, making the buying experience more interesting rather than the old swimming up and down only. This enhances the user experience (UX) and enables customers to catalog and scroll in different directions which will keep the customer engaged. It adds a layer of a creative edge to your e-Store. It is a mobile-friendly eCommerce website design trend that turrets mobile eCommerce.

Textured Backgrounds & Skeuomorphism

The digital stores need to be more refreshing and entice excitement in all, the web visitors and customers. Therefore as business owners, you make the digital shopping experience more real-like. That is where skeuomorphism and textured backgrounds come hand in hand. Adding layers of real-life elements and objects to your web pages influences the customers to browse more and incite purchases. You need to include textured backgrounds like grainy panels, with a touch of subtlety and softer color hues. This will help you to bridge the gap between a physical and digital shopping experience for your target audience.

Live Search

Live search can speed up the process of the browsing experience where users can expect a faster result for their queries. This is now the latest element that can be added to your eCommerce websites to make the shopping experience convenient. 

Live search usually appears at the top-right corner of the landing page of your website. You can include this super cool eCommerce website design for this year that will make the hunt for a particular product more quickly and easily.

Dark Mode

You can make your eCommerce website look more trendy, stylish, and modern by using the dark mode. This is one of the most contemporary eCommerce web designs that will put you ahead of your competitors.

Dark mode makes your e-Store more attractive and eye-catching for your visitors. They work well, particularly on OLED screens, which are just like LED screens but without backlights.

This feature on the eCommerce website is suited well for companies targeting smartphone users as according to research by 2023, 75% of eCommerce sales will be from mobile devices.

You use the dark mode feature to make all the essential elements of your web page stand out. It will also give you a creative head start over your rival businesses alongside saving battery usage due to OLED screens.

Conclusion

After the pandemic, eCommerce has taken the majority portion of trade and business. Therefore, it is high time to look into the trendiest eCommerce web designs that will boost your website’s rankings and visibility and lead to more conversions. 

However, implementing some of the above-mentioned trends will enhance your digital marketing process and make your businesses more profitable, enjoyable, and exciting in the digital space.